Before the Olympics started, Dove created a campaign, ‘My Beauty, My Say,’ that calls awareness to the media’s sexist comments toward female athletes. Dove knows that female athletes are judged on their looks and Dove wants to change the story. Dove wants the media to know that “When they only see an athlete’s looks, they don’t see her at all.” Since April there has been 114 million times female athletes were exposed to comments about their appearance.
Shawn Johnson-East, former Olympic gold medal gymnast, partnered with Dove and expressed her concerns with the media when she was in the Olympics.
For examples of media’s comments and to hear stories from other female athletes, go to Dove’s page. #MyBeautyMySay.